After a successful install at PlayFootball, we were asked to return to the Birmingham site to install Pro:Direct’s┬ábrand identity signage.

From external way-finding to an entire bank of entrance windows, we provided a quick turnaround and an impressive project to incorporate the Pro:Direct brand. To incorporate brand identity signage throughout we worked with PlayFootball to determine the prominent visible areas. Creating an eye-catching entrance way is important, so we use vibrant contra-vision material to print on and apply to each window panel.

Internally, we installed some huge pitch-side branding and corridor directional signage. With such a strong and dominant brand presence, we wanted to ensure Pro:direct were featured early alongside the existing PlayFootball branding. Both work well together and overall, we are please to have worked together to create a professional and motivational environment.


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